Rockstar doesn't rock in week 2. Desi Boyz restricted to adults

Despite no potential opposition, business of 'Rockstar' dropped in week 2. 'Desi Boyz' is hot proposition at the box office but might lose audience due to adult certification.


In times when modest films are clicking more than the mega-budget ones, one was expecting Shakal Pe Mat Ja to work on its merits. Unfortunately it didn't boast of many and with no star-value or story, it has clearly bombed at the box office. Hrishita Bhatt's maiden attempt as a producer and Shubh Mukherji's debut as a director failed to register for its poor performances, loud humour and boring screenplay.


Rockstar might have opened huge but after the euphoria died down over the first weekend, the collections have been consistently sliding down. And this despite the fact that the film had no major opposition in its second week! The second weekend collections are estimated at around Rs 10 crores. This seems to be another case (soon after Ra.One) of a film recovering its money but not being a money-spinner, as expected.


"While the response to the film has been divergently different with some loving the film and some hating it, one unanimous reaction that the film has drawn from all is Ranbir Kapoor's matured performance. And irrespective of what others associated with the film would gain; Ranbir is the one to have earned the most", says a trade expert.


The coming week sees two releases. Dam 999 might have a modest cast but the action-thriller about a dam disaster is coming in 3D version and is releasing in multiple languages from English, Hindi, Tamil and Telugu. That gives it a wide audience and if the 3D effects (on which the film is hugely banking upon) are decent enough, it could bring luck.


The other release Desi Boyz starring Akshay Kumar, John Abraham, Deepika Padukone and Chitrangda Singh is, undoubtedly, hot proposition at the box-office. With a star-studded cast and great production values, the hot hunks are sure to be in good demand. However the only drawback for the film is that it has received an adult certification from the censor board. Says a trade expert, "Akshay Kumar and John Abraham have a huge fan-following amongst kids and teenagers and Desi Boyz would lose on this potential target audience. Also Desi Boyz was always targeted at the family audience and the 'A' certificate could prove as a hindrance".